Slowbucks is a dynamic clothing company founded by childhood friends Windsor "Slow" Lubin and Rodney "Bucks" Charlemagne. The brand name cleverly combines their nicknames, Slow and Bucks. Initially, the duo created shirts for personal use, but when demand surged from intrigued onlookers, they recognized a lucrative opportunity. The brand's popularity skyrocketed when celebrities like Snoop Dogg and Waka Flocka endorsed their products. By 2014, Slowbucks attracted significant attention from major clothing companies, ultimately securing a distribution deal with industry giant Mark Ecko.
The Summer Jam 2014 Incident
Slowbucks attended the Summer Jam 2014 event, where he was present on stage during various performances. While 50 Cent was performing, a group of his bodyguards assaulted Slow and forcibly removed his chains. This aggressive act was reportedly in response to an Instagram photo Slowbucks posted, featuring himself with 50 Cent's estranged son and making an offensive gesture. In retaliation to this public humiliation, Slowbucks chose to pursue legal action against those responsible.
50 Cent and Slowbucks were once on amicable terms, with Slowbucks even appearing in 50 Cent's 'In My Hood' music video. During the early days of their company, 50 Cent supported the brand with promotional efforts. However, tensions arose as Slowbucks began associating with artists who were adversaries of 50 Cent, which included promoting merchandise in collaboration with these artists. Despite these affiliations, their relationship remained professional until Slowbucks featured in diss tracks targeting 50 Cent, notably Trav's 'Celebrate'. The controversial Instagram post with 50's son followed shortly after, exacerbating their fractured relationship.