Truey is a slang term used to refer to "True Religion Jeans". True Religion is an expensive brand which prides itself with producing their merchandises in the United States, unlike other major manufacturers such as Nike which uses slave labor from third world countries, and then bring their merchandise back to the United States to sell with a high markup. True Religion is undeniably one of the most popular brand in pop culture and is often referred to by musicians in songs.
Truey in Hip Hop
Numerous rap artists have used the slang term truey in their rap songs. 2 Chainz used it in his song "Birthday Song" in which he said "When I die, bury me inside the Truey store - True to my religion, two everything I'm too different." Migos used it in their song "Versace" in which Quavo said "You can do Truey, I do it Versace." Bobby Shmurda used it in his song "Hot Nigga" in which he said "In Truey, I'm a hot nigga."