Truey is a colloquial term used to describe "True Religion Jeans." This luxury brand is renowned for manufacturing its products entirely in the United States, distinguishing itself from many major competitors that outsource production to countries with lower labor costs. True Religion's commitment to domestic manufacturing supports its premium pricing and positions it as a cultural icon frequently mentioned in pop culture, especially in music.
Truey in Hip Hop
Numerous rap artists have incorporated the term "truey" into their lyrics, celebrating the brand's status symbol. For instance, 2 Chainz immortalized it in his track "Birthday Song" with the line, "When I die, bury me inside the Truey store - True to my religion, two everything I'm too different." Similarly, the Migos referenced it in "Versace," where Quavo raps, "You can do Truey, I do it Versace." Bobby Shmurda also paid homage to the brand in his hit "Hot Nigga," rapping, "In Truey, I'm a hot nigga." These references underscore True Religion's pervasive influence in the hip-hop genre.