Joshua JayLoud Davis, an 18-year-old rapper from Chicago, tragically lost his life on Christmas Day in 2012. His murder was reportedly linked to his choice of attire—a Lil JoJo t-shirt. Joseph 'Lil JoJo' Coleman was another rapper from Chicago, associated with the Bricksquad, an Insane Gangster Disciples set. He was allegedly killed on September 4th, 2012 by members of a rival gang.
Following Lil JoJo's untimely death, JayLoud donned a JoJo t-shirt while riding a city bus, which bore the bold lettering 'JoJo World' on his hoodie. This act of allegiance to his fallen friend was a tribute, but it also marked him as a target. When prominent gang figures die in Chicago, their gangs frequently honor them by adopting their names. After Lil JoJo's passing, his companions initiated the 'JoJo World' movement. Such movements often have ties to the deceased's gang, leading to those involved being perceived as gang affiliates, which poses significant risks from rival factions. As for JayLoud, this association proved fatal. Confronted on the bus, he was chased down and fatally shot.
JayLoud’s cousin, Jonathan Moody, had cautioned him about the potential dangers of wearing the Lil JoJo hoodie. However, JayLoud dismissed these concerns, as Lil JoJo was his best friend. Just a week before his death, on December 17, 2012, JayLoud tweeted: 'I wear my #JOJOWORLD hoodie everywhere f--- ah opp.' This defiant declaration underscored his loyalty but also highlighted the perilous environment he navigated.