1017 Brick Squad Records, formerly known as So Icey Entertainment, is a hip-hop record label founded in 2007 by Atlanta rapper Gucci Mane. The label has become a powerhouse in Southern rap, helping to shape the sound of trap music and launch the careers of several major artists. Distribution for 1017 Brick Squad albums is handled by Asylum Records and Atlantic Records.
The label is known for its raw, street-oriented style and high-energy production, with an artist roster that includes both established names and up-and-coming talent. It has also become a major platform for some of the most influential producers in modern hip-hop.
Brick Squad Monopoly, a subsidiary of 1017 Brick Squad, was established in 2011 by rapper Waka Flocka Flame. It expanded the Brick Squad brand and introduced new artists under its umbrella, further solidifying the crew's presence in the industry.
Artists
- Gucci Mane – Founder, CEO, and central figure of 1017 Brick Squad; one of the most prolific rappers in Southern hip-hop.
- Waka Flocka Flame – Known for his aggressive style and party anthems; founder of Brick Squad Monopoly.
- Chief Keef – Chicago drill pioneer who was briefly affiliated with the label.
- Young Scooter – Street rapper with a gritty flow and strong mixtape presence.
- Young Thug – Highly influential Atlanta artist known for his eccentric style and vocal delivery.
- OG Boo Dirty – Memphis-based rapper known for his street-heavy lyrical content.
- PeeWee Longway – Trap rapper with a unique voice and extensive catalog.
- Rulet 1017 – A lesser-known but emerging artist under the Brick Squad brand.
Producers
- Lex Luger – Helped define the trap sound with booming 808s and orchestral elements.
- Zaytoven – A frequent collaborator of Gucci Mane, known for his melodic, church-influenced beats.
- Southside – Co-founder of 808 Mafia, known for dark, menacing production.
- Shawty Redd – One of the originators of trap production.
- Sonny Digital – Known for hits with artists like Future, 2 Chainz, and more.
- C4 – Up-and-coming producer contributing to the evolving sound of trap and Southern rap.
1017 Brick Squad Records has played a key role in shaping the modern trap era, bridging Atlanta’s underground rap scene with mainstream success. With a mix of hard-hitting beats, street-centric lyrics, and a constantly evolving roster, the label remains a foundational name in hip-hop.