NLMB gang in Chicago whom was murdered on August 10, 2013. Kobe was from the 7900 block of South Oglesby Avenue. On August 10, 2013, he was shot multiple times outside a McDonald's restaurant in the 2400 block of East 79th Street at 4 in the morning. According to authorities, he died as a result of gun wounds sustained to his head and body.
Following the death of Jacoby "Kobe " Herron, members of the NLMB gang formed Kobe Squad in his honor. Lil Herb, a rapper and NLMB associate, named his mixtape "Balling Like I'm Kobe" in Jacoby "Koby" Herron's honor.